The Surprising Thing Your Brain Can't Resist

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by Super User, 9 months ago
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What exactly makes us want to click on clickbait? In this video, we take a look at the cognitive tricks the media uses to entice us to click on their links.

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Sources:
https://www.wired.com/2015/12/psychology-of-clickbait/

https://arxiv.org/pdf/1503.07921v2.pdf

https://www.youtube.com/watch?v=axrywDP9Ii0

https://www.theatlantic.com/entertainment/archive/2014/11/clickbait-what-is/382545/

http://journals.ama.org/doi/abs/10.1509/jmr.10.0353?code=amma-site

https://www.wired.com/2010/08/the-itch-of-curiosity/

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1308286

http://cyborganthropology.com/Intermittent_Reinforcement

http://farthertogo.com/what-is-cognitive-ease-and-why-should-you-be-wary-of-it/