This is the story of how a tiny, magical creature was transformed into a cultural phenomenon by inventor, marketing genius and complicated eccentric Harold von Braunhut. Full of fun facts (both charming and disturbing), Just Add Water is a colorful short film about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flim-flam and hard science. A film by Penny Lane.

This Great Big Film was made in collaboration with our friends at CNN Films.

SUBSCRIBE: https://goo.gl/vR6Acb

Follow us behind the scenes on Instagram: http://goo.gl/2KABeX
Make our acquaintance on Facebook: http://goo.gl/Vn0XIZ
Give us a shout on Twitter: http://goo.gl/sY1GLY
Come hang with us on Vimeo: http://goo.gl/T0OzjV
Visit our world directly: http://www.greatbigstory.com

Great Big Story is a video network dedicated to the untold, overlooked & flat-out amazing. Humans are capable of incredible things & we're here to tell their stories. When a rocket lands in your backyard, you get in.